Brand You: Crafting Your Own Personal Brand

Introduction

This dynamic six-week course is designed to help you express yourself and stand out! In this exciting journey, you'll explore the essence of personal branding through fun and interactive activities. Each week, we'll explore different elements of a personal brand, from creating your logo and developing a personal story to aligning your social media presence and designing custom merchandise.

With a mix of creative projects, engaging discussions, and practical exercises, this course is the perfect playground for self-discovery and expression. You'll learn not only how to showcase your unique talents and interests but also how to communicate them effectively to the world. Whether you're looking to boost your social media savvy, design skills, or storytelling prowess, "Brand You" provides the tools and support to make you shine in the real world.

Get ready to unleash your creativity, connect with like-minded peers, and build a personal brand that truly represents who you are.

Note: Students will have the opportunity to identify areas of interest and propose projects to earn additional units.

Essential Questions

• Why is brand identity important? 

• How are communication skills used effectively to sell a product or service, or even if you are looking for a job?

Learning Objectives

• Develop their brand by understanding their values, motivations, strengths, and weaknesses, and key messages that will speak to their target audience. 

• Develop an entrepreneurial mindset: creativity, resilience, growth mindset, design thinking, and problem-solving skills.